Holistic Dental Care - Non-Flouride - 100% Vegetarian Toothpaste. It contains the best natural ingredients, MayaPhal (Quercusinfectoria), Bakul(Mimumsopaelengi), Black Pepper, Cloves and Cinnamon, all of which are known to cure ailments related to oral care. Clove with its strong antibacterial property, fights toothache & bacterial problems. Its astringent property helps keep gums healthy. Cinnamon being anti-inflammatory provides good flavor. Bakul & Mayaphal helps in making gums & teeth strong. Black pepper keeps away bad breath & gum problems. Brush twice a day with Sri Sri Ayurveda's Sudanta Toothpaste and keeps all your tooth & gum problems at a bay.